Auchan & Alcméon: using WhatsApp and Facebook Messenger to circulate its promotional offers
According to a 2021 Ipsos study, 95% of French people say they appreciate a good deal! And since then, this hasn’t changed. Luckily, we are now able to draw on WhatsApp and Messenger for Business on a large scale to circulate them.
Don’t miss this opportunity! Find out all the details in this replay of our contribution to the social & digital advertising Hubtalk with Guillaume Cavaroc from Meta, Mathieu Lepoutre from Auchan Retail, and Charles Doxuan from Alcméon.
Guillaume presents an overview of the Ipsos study for Meta on French people’s expectations in terms of flyers, and Mathieu the initial feedback on digitalising Auchan flyers via Messenger and WhatsApp, alongside the widespread use of QR codes in-store, in the press and even… on our customers’ fridges!