Alcméon Newsletter I January 2022
Happy New Year again and all the best for 2022 ! It looks like this year is going again to be very intense in terms of digitalization. Social media and messaging apps will play a fast growing role in retail, e-commerce and to improve customer experience in general. Stay tuned !
BUSINESS MESSAGING & ALCMÉON NEWS
#Farewell2021 : What a 2021 year for Alcméon !
Again, a huge thank you to our brands & retailers, to their advisors and salespersons using Alcméon on a daily basis, to all our great partners : social media and messaging platforms, contact centers, CRM solutions , creative and media agencies inventing with us new ways to acquire and to delight customers ! See our 2021 year (very) summarized in a 2mn video.
➔ Video : What a year again !
#Commerce: the rise of social and conversational commerce
$1.2 Trillion in 2025. According to Accenture, social commerce will triple by 2025 ! There are different ways for leading brands and retailers to embrace this shift : in-app stores like Instagram Shops, shoppable posts with shorter paths to the right e-commerce page, new live shopping events etc. . What is certain is that connecting at scale salespersons and customer service advisors to answer quickly social customers via private messaging will be key to seize this huge opportunity !
#CustomerCare : time to relieve your community managers on Instagram!
We have worked intensively in 2021, hand in hand with the Instagram product team and pioneer clients like Sarenza, Sephora or Carrefour, to allow leading brands to interact at scale privately with customers on Instagram. Filtering of public and private flows, bots, handover to agents or salespersons… Everything is ready and turnkey in Alcméon. And even connected to Salesforce !
#ComingUp : WhatsApp carts and catalogues in Alcméon !
The Alcméon WhatsApp connector and bot builder is already very advanced (buttons, quick replies, lists…). We are bringing it to the next level in January with the implementation of WhatsApp shopping carts in Alcméon ! This could be game changing for retail and e-commerce. Interested ? We are looking for pioneer clients. Contact us quickly !
#NewChannels : Google Business Messages
Did you know it was now possible for a brand to start a messaging conversation with a customer right from the Google search results page or from a location in Google Maps ? And with Alcméon, it means that you can offer immediately a rich, persistent, mobile first, and always on conversational service to prospects and customers whenever they are looking for your company, your stores or the products you are selling ! We have been working hard with Google’s engineers to integrate this exciting new messaging channel in Alcméon. It’s now available and ready to be used at scale for customer care, lead generation and conversational commerce.
That’s all for this month. Do not hesitate to contact us if you have any questions regarding the new features of the platform or if you want to speak to a business messaging expert!