🎤 Christophe Famechon – Customer Service Director – Fnac Darty
🎤 Lori Spruijt – Strategic Partner Manager, Messaging Developer Partnerships – Meta
🎤 Charles Doxuan – CMO and Chief Evangelist – Alcméon
In 2021, the average customer spent 1/3 of of his waking hours on his mobile phone, and 70 % of this time was spent in apps like Facebook, WhatsApp, Messenger or Instagram…(source App Annie Report). Leading brands and retailers need to step up a gear on social messaging in 2022!
First of all, to answer customers’ requests. 46%+ of adults worldwide expect an answer to a social media question or complaint in less than one hour or immediately (source Statista).
But there are now a lot of other use cases and opportunities to seize.
Did you know it’s now possible to answer in private customers commenting on an Instagram Live Shopping session? That consumers can subscribe to a WhatsApp newsletter on your website or via a QR code? That a Facebook ad can open a private Messenger conversation rather than sending to a web page?
Join us to learn how to use business messaging and the power of the Meta ecosystem to improve customer service, to generate leads and to start embracing the upcoming social commerce revolution!