With Google Business Messages and Alcméon, leading brands and retailers can now offer customers to start a messaging conversation directly from Google Search and Google Maps.
A LOT of your customer journeys are starting with a Google search, whether it is to find information about a product or … to find the phone number of your customer service !
Google Business Messages is a new super powerful tool to improve customer service and a potential game changer for messaging marketing and conversational commerce.
Use case 1 : put a “chat” button directly on your Google search results pages or your stores’ Google business profiles.You will be able to deflect immediately a significant number of phone calls to an always on, hybrid (bot + agents) messaging service, and improve CSAT.
Use case 2 : use Google Business Messages to generate leads and additional sales. A marketing bot starts the conversation directly on Google or Google maps with the potential new customer and asks her a few questions to qualify her need. Qualified leads are then escalated to human agents for a live or asynchronous reengagement, or to offer a purchase assistance…
But there is more coming up ! Don’t miss this exceptional Google Business Messages Special to get a full picture of the available use cases and what to expect in 2023.
🎤 Nagy Moubareck – GOOGLE – Channel Partner EMEA
🎤 Charles Doxuan – Alcméon – CMO and Chief Evangelist