It’s not a surprise: during confinement audiences on social media and messaging apps skyrocketed (+70% in Italy), and they will stay at very high levels for a long time.
For a lot of businesses, the on-line and off-line customer journey has to be completely and quickly revamped in order to be much more digital and as touchless as possible.
Using business messaging could be part of the solution. In this new webinar, Valérie Daoud and Charles Doxuan from Alcméon – the most advanced business messaging platform for leading brands and retailers, will showcase how Carrefour was able to digitalize in record time its weekly promotional paper catalogs via click-to-messaging ads on Facebook and Instagram and marketing chatbots for Messenger and WhatsApp designed directly in Alcméon.
Alcméon and its clients have been on the frontline since the beginning of the crisis. We learned a lot. We are convinced that a good use of business messaging can help brands and retailers adapt their customer service and their marketing to the new post covid constraints.